about us

Our company was founded in 2004 by our mother. Twenty years ago she built up a French children's brand in Austria and then sold high-quality silk dresses and costumes for festive occasions. We have always helped and got to know the fashion industry from an early age. We like to remember the visits to the trade fair in Paris, where we selected the new collections .

When we started our own families , we decided to go in a new direction. We started producing children's dirndls together and selling the matching cardigans .
Very quickly there was a demand for beautiful traditional cardigans and coats for women and so we started with "it's alippa". For a few years we have also been offering classic, fashionable cardigans and recently we have added men 's cardigans to our range expanded.

We live with our husbands and four children each in different places, Victoria in Munich and Valerie in Lower Austria . We think it's wonderful that we, as best friends and sisters, remain closely connected through our entrepreneurial work!

Our cardigans are made exclusively in Bavaria with a passion for detail and an appreciation for tradition , because producing regionally is very important to us. Very high-quality materials such as 100% merino wool and real deer buttons are used for this. The other products, such as dirndls and nightwear, are also made in Europe .

Victoria Doderer & Valerie Rudnay